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Project Information
Mary Tsouloufa

Mary is an emerging photographer, based in Athens Greece. She asked us to design her stationary, a series of things designed in a way that could reflect her aesthetic as a photographer. Focused on artistic black and white portraits, dramatic scenes, natural and urban captures but also on mainstream projects, such as social events. We came up with the halftone idea, a close up capture, based on the black and white effect, giving a smooth transition from light to dark, a metaphor showing that Mary can deal with projects from commercial to artistic

. A modern and clean type system has been choosen to support the identity, that would be related with the halftone effect, following the same technical but artistic feeling.

Art Direction/Graphic Design
The Birthdays Design
The Birthdays Design