Art direction and visual identity of the cultural program of Municipality of Athens. A coordinated initiative to strengthen, unify and highlight four emblematic cultural spaces in the centre of Athens. The campaign lasted from June to September 2021.
The overall direction aims to enhance the range of arts through a prism of senses and experiences, a range that connects events and venues with each other, during the Athenian summer. Art performances carry meanings which are colored and structured through the experience of each creator and viewer. Buildings and outdoor areas, the Attic sky, the sounds, the movement and the change of temperature of the city compose an experiential experience in the spaces that in turn create memories, senses and emotions. All this have been imprinted on a canvas of various shades, capable of accepting different voices of the city.